People
who teach wine-tasting classes often tell funny stories about how their
students, even with training, prefer box wine in a blind test. And research shows that people say they enjoy
a wine more if they know it’s more expensive.
Sure, that bottle of red from the little village you found when you and
your first love got lost in Tuscany on that rainy night was the best bottle of
wine the world has ever made. Just don’t
try the same bottle again alone, sitting in front of a Star Trek rerun.
(from Proof - The
Science of Booze by Adam Rogers)
9½*/10. The complete review is here.
.
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