Sunday, May 17, 2020

Book Excerpt for the Day

    A few entrepreneurs realized that there was a market for higher quality ice cream in small containers at high prices.  In 1961 Rose Mattus and her husband, Reuben, developed such a brand and called it Häagen-Dazs.  The success of this brand name proves that Americans like their food to have foreign names – the way they will use coriander only when it is called cilantro and the way sherbet has made a comeback under the name “sorbet”.  The Mattuses intended “Häagen-Dazs” to sound Danish, though there is no umlaut in Danish.  But if you wanted a word to look foreign, what could be better than an umlaut?

    (from Milk! by Mark Kurlansky)

    8½*/10.  The complete review is here.

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