A few entrepreneurs realized that there was a market for higher quality ice cream in small containers at high prices. In 1961 Rose Mattus and her husband, Reuben, developed such a brand and called it Häagen-Dazs. The success of this brand name proves that Americans like their food to have foreign names – the way they will use coriander only when it is called cilantro and the way sherbet has made a comeback under the name “sorbet”. The Mattuses intended “Häagen-Dazs” to sound Danish, though there is no umlaut in Danish. But if you wanted a word to look foreign, what could be better than an umlaut?
(from Milk! by Mark Kurlansky)
8½*/10. The complete review is here.